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AEO & GEO Report

YOUR BRAND IS BEING DISCUSSED IN ROOMS YOU AREN'T EVEN IN

The discovery journey has changed. We have moved from Search (finding links) to Synthesis (receiving answers). For global brands, this means your content is no longer just for human eyes, it’s the data fuel for the machines that influence them.

  • According to the 2025 Gartner Business Buyer Survey, 9% of buyers discover solutions via GenAI—nearly on par with the 8% who rely on conventional search engines.
  • The goal is no longer just traffic; it’s Answer Ownership.

32% of buyers already use GenAI to guide their purchase decisions. If these systems cannot access and understand your content, you do not just rank lower—you disappear from the decision journey.

Download the Gartner® Market Guide for Answer Engine Visibility Tools to learn how leading brands secure visibility exactly where purchase decisions are made

 

 

Disclaimer: Gartner, Market Guide for Answer Engine Visibility Tools, 9 March 2026, Noam Dorros Et Al. Gartner is a trademark of Gartner, Inc., and/or its affiliates.

 

 

 

 

 

 

 

 

 

 

 

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What Global Marketing Leaders Need to Know.

How to Ensure Your Brand Appears in AI-Powered Purchase Decisions.

Here's what industry leaders are discovering about Answer Engine Visibility:

GenAI is reshaping B2B buying—32% of buyers now use AI tools to evaluate vendors. If your brand isn't optimized for answer engines, you're invisible to this growing segment.

Traditional SEO isn't enough anymore. Answer engines require structured, culturally relevant data that AI can interpret—across every market you serve.

The brands winning in AI-driven search are those that combine technical optimization with multicultural content expertise—exactly what this guide reveals.

Download the Market Guide
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